Website: www.vdgb.ru
Period of work: July 2017 – December 2018
Type: integrated project
The challenge
1C:VDGB — 1C franchisee is working with typical 1C solutions and also develops its own programs based on 1C platform. 1C:VDGB sells programs and provides automation services for small and medium-size business.
At the beginning, my task was to set up and manage PPC advertising – Yandex Direct and Google AdWords. But our collaboration grew into providing with different digital marketing services. In fact, I was working as a full-time employee at the office but distantly. I can describe my aim in this project as getting leads for 1C:VDGB from the internet.
The solution
During our partnership 1C:VDGB was provided with the next services (some of them constantly, others — just once or occasionally):
- Development and implementation of web-analytic system to the leads
- Setup and managing PPC advertising Yandex Direct and Google Ads
- Setup and managing the target advertising on Facebook, Instagram and VK to attract participants for company’s events
- UI/UX recommendations for increasing conversion rates of the company’s websites
- Web-pages structure development in Axure RP
- Prototypes of the website customer’s cabinet in Axure RP
- Preparation of customizing reports in Google Analytics at the client’s requests
- Help to hire a SEO specialist for company
- Participation in marketing activities development
- Email marketing: copywriting, page making, sending by MailChimp on a client database
- Regular digital marketing consultations
In fact I was carrying out services as a staff digital marketing manager but distantly. I can give you some examples of my work results.
The results
After one year of partnership from 1 of August 2017 to 31 of July 2018 total quantity of website visitors increased by 84%.
At that period after the first year of partnership total quantity of leads from the Internet also increased by 29%, and quantity of leads from PPC ads grew by 10%.
| Parameter | Result |
| Total websites visitors | Grow by 84% |
| Total internet leads per month | Grow by 29% |
| Total leads from PPC per month | Grow by 10% |
Screenshots
Example of the advertising video 1C: VDGB, prepared for one of our marketing campaign:
